Swire Group Social Media - Staff Guidelines


Social networking through the use of Internet-based and other electronic social media tools is now part of our everyday lives. The lines between work and personal life have become increasingly blurred.

You have participated in social media if you have:

  • Posted a comment on a blog
  • Posted a status update on Facebook
  • Tweeted anything
  • Created a LinkedIn profile
  • Posted a review or rated a product

Swire group companies which are using social media for marketing activities will already have developed relevant policies or guidelines. This set of guidelines addresses areas of concern in your personal social networking conduct and covers all (and emerging) social media platforms including but not limited to:

  • Social networking sites (Facebook, Myspace, Foursquare, LinkedIn)
  • Micro-blogging sites (Twitter, Weibo)
  • Blogs (including company and personal blogs as well as comments)
  • Video and photo sharing websites (Flickr, YouTube)
  • Forums and discussion boards (Google Groups, Yahoo! Groups)
  • Online encyclopedias (Wikipedia)
  • Personal use of social media

In your personal use of social media, you should assume that you will be identified as a Swire employee. You should always keep the following in mind:

  • Refrain from posting items that could reflect negatively on the Swire group, or otherwise embarrass the group and its companies.
  • Never disclose information that is confidential or proprietary to the company, or to any third party that has provided information to us (e.g. a supplier). Get permission from the content owner prior to sharing or publishing their intellectual property, and get permission before publishing or reporting on meetings and conversations that were meant to be internal.
  • Please obtain permission from your supervisor or management before publishing any conversations or information that were meant to be internal.
  • Do not make implicit or explicit reference to your colleagues, business partners, or suppliers without their approval.
  • Respect the privacy of your colleagues, business partners, and suppliers. Do not post photos of them without their approval.
  • Keep in mind that posts are visible to all with online access. Think of what you write in the same way as things that you might say to a journalist, or to people you don't know. If you would not say it in those situations, do not say it online.
  • Do not use the Swire logo, unless specifically authorised to do so.
  • Ensure that your social networking conduct is consistent with all policies contained in the Swire Code of Conduct.
  • Respect the law, including those laws governing defamation, discrimination, harassment, data privacy, copyright and fair use.
  • Show proper respect for people’s privacy and for topics that may possibly be considered objectionable or inflammatory, such as politics and religion.
  • Make sure that your online activities do not interfere with your job performance.
  • If you explicitly identify yourself as a Swire employee when you publish something on social media, or if you publish content that is related to your work, you should make it clear that the views you express are yours alone. You may want to use the following disclaimer: The postings on this site are my own and do not necessarily represent the views and positions of my employer”.
  • Do not download or install software that you find through social networks on your work computer as it may breach IT security rules.
  • Please let your colleagues know (offline) if you see anything they post which could be interpreted as inappropriate and consider suggesting they remove it.

In general, respecting differences, appreciating the diversity of opinions and speaking or conducting yourself in a professional manner is expected at all times. If you are not completely confident about what you intend to share online, you should seek your supervisor’s or management’s advice before you post anything online.